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2014年全美品牌价值排行榜TOP 500（名单）

2014年全美品牌价值排行榜TOP 500（名单）

2024-01-01 16:34:59阅读量：17 字体：大中小

品牌鉴价顾问Brand Finance发布了《2014年全球品牌价值500强排行时榜》。苹果以1047亿美元夺下冠军，增长20%；Google则以686亿美元排行第二，成为硅谷最有价值的两大品牌。

中国移动的以318亿美元位列13名。第三、四、五位为别被谷歌、微软和Verizon占据。其他科技厂商包括亚马逊(第8位)、IBM(第10位)、英特尔(第29位)。

2014年Brand Finance全球品牌价值500强（前100名）

排名	公司	品牌价值 (USD $ Millions)	品牌等级
2014	2013	2014	2013	2014	2013
1	1	Apple	104,680	87,304	AAA	AAA
2	2	Samsung Group	78,752	58,771	AAA	AAA
3	3	Google	68,620	52,132	AAA+	AAA+
4	4	Microsoft	62,783	45,535	AAA	AAA-
5	10	Verizon	53,466	30,729	AAA-	AA+
6	7	GE	52,533	37,161	AAA-	AA
7	11	AT&T	45,410	30,406	AA	AA+
8	8	Amazon.com	45,147	36,788	AAA-	AAA-
9	5	Walmart	44,779	42,303	AA+	AA+
10	6	IBM	41,513	37,721	AA+	AA+
11	15	Toyota	34,903	25,979	AAA-	AA+
12	9	Coca-Cola	33,722	34,205	AAA+	AAA+
13	20	China Mobile	31,845	23,296	AA+	AA
14	-	T Mobile	30,607	21,543	AA	AA+
15	14	Wells Fargo	30,242	26,044	AAA-	AA+
16	13	Vodafone	29,612	27,009	AAA-	AAA
17	21	BMW	28,962	23,236	AAA	AAA
18	12	Shell	28,575	29,752	AA+	AAA-
19	17	Volkswagen	27,062	23,666	AAA-	AAA-
20	22	HSBC	26,870	22,865	AAA	AAA-
21	23	Bank of America	26,683	22,397	AA+	AA+
22	32	Mitsubishi (Conglomerate)	26,145	19,723	AA	AA-
23	25	McDonald’s	26,047	21,642	AAA-	AAA-
24	24	Citi	24,518	21,677	AA+	AA+
25	18	The Home Depot	24,323	23,423	AA-	AA-
26	28	Mercedes-Benz	24,171	20,298	AAA-	AAA-
27	27	Walt Disney	23,580	20,548	AAA+	AAA
28	19	Chase	23,157	23,408	AA+	AAA-
29	26	Intel	22,940	21,139	AA	AA+
30	31	ICBC	22,803	19,820	AA+	AA+
31	53	Honda	22,152	16,114	AA+	AA+
32	42	Nissan	21,194	17,646	AA+	AA+
33	35	American Express	21,116	19,004	AAA-	AAA-
34	39	Tata	21,102	18,169	AA+	AAA-
35	60	Nike	20,821	14,943	AAA	AAA
36	58	Cisco	20,784	15,468	AAA	AAA-
37	55	Oracle	20,635	16,047	AA	AA-
38	75	Allianz	20,425	12,657	AA+	AA+
39	33	Siemens	20,358	19,647	AA+	AAA-
40	40	Nestlé	20,273	18,075	AAA	AA+
41	34	Ford	20,236	19,623	AAA-	AA+
42	37	BNP Paribas	20,206	18,573	AAA-	AAA-
43	29	Santander	20,021	20,119	AAA-	AAA-
44	52	Orange	19,851	16,342	AA	AA+
45	45	Mitsui (Conglomerate)	19,838	17,358	AA	AA
46	54	HP	19,824	16,113	AA-	A+
47	36	Pepsi	19,442	18,701	AAA-	AAA-
48	49	UPS	19,431	16,572	AA+	AA
49	43	Chevron	19,171	17,674	AA+	AA+
50	59	AXA	19,115	15,031	AA	AA
51	46	China Construction Bank	18,954	16,949	AA+	AA
52	30	Hyundai	18,831	19,906	AA+	AA+
53	50	IKEA	18,471	16,570	AA+	AA
54	70	CVS	18,283	13,136	AA	AA
55	48	Hitachi (Conglomerate)	18,242	16,588	AA-	AA-
56	44	Target	18,084	17,460	AA	AA
57	95	SoftBank	18,008	9,869	AA	AA-
58	56	Agricultural Bank of China	17,783	15,967	AA+	AA-
59	41	Tesco	17,659	17,918	AA	AAA-
60	82	MUFG	17,561	11,596	AA	AA
61	64	Bank of China	16,725	14,145	AA+	AA+
62	38	ExxonMobil	16,706	16,907	AA	AA
63	51	PwC	16,623	16,375	AAA+	AAA+
64	71	PetroChina	16,526	16,323	AA	AA
65	47	GDF Suez	16,399	16,686	AA+	AA+
66	101	China Unicom	15,851	9,507	AA+	A+
67	16	NTT	15,697	25,602	AA	AA
68	78	Walgreens	15,350	12,330	AA	AA-
69	74	Comcast	15,329	12,765	AA+	AA+
70	110	BT	15,261	8,977	AAA-	AA
71	194	Airbus	14,559	5,636	AAA-	AA-
72	69	Total	14,514	13,496	AA-	AA-
73	68	Barclays	14,166	13,436	AA+	AA
74	65	JP Morgan	14,039	13,775	AA	AA+
75	93	China Telecom	13,887	9,974	AA-	AA-
76	72	Deloitte	13,755	12,812	AAA-	AAA-
77	61	Toshiba	13,709	14,715	AA	AA
78	73	ING (Group)	13,674	12,787	AA+	AA
79	76	Sam’s Club	13,667	12,466	AA+	AA+
80	62	Deutsche Bank	13,491	14,572	AA+	AAA-
81	57	Marlboro	13,476	15,964	AAA-	AAA-
82	87	FedEx	13,467	10,572	AA+	AA
83	86	eBay	13,379	10,893	AAA-	AAA-
84	88	SAP	13,360	10,511	AA+	AA+
85	120	FOX	13,227	8,338	AAA	AA+
86	91	Generali	13,163	10,183	AA	AA
87	-	ALDI	12,917	-	AA-	-
88	84	Movistar	12,877	11,135	AAA-	AAA-
89	80	BP	12,682	12,101	AA	A+
90	129	LG Group	12,670	7,933	AA+	AA-
91	97	Lowe’s	12,629	9,612	AA	AA
92	67	Sinopec	12,356	13,198	A+	A+
93	98	Sony	12,353	9,597	AA	AA
94	83	3M	12,191	11,472	AA+	AA
95	107	China Life Insurance	11,875	9,143	AA-	AA
96	104	H&M	11,678	9,295	AA	AA
97	85	KPMG	11,596	10,986	AAA-	AAA-
98	-	Porsche	11,370	11,241	AAA	AAA
99	131	Unitedhealth	11,298	7,657	AA	AA-
100	108	DHL	11,169	9,056	AA	AA